I'm a word-nerdy thinker who's big on brands; how they look, sound and feel. I believe solid process gives creative teams the freedom to think bigger (and a robust brand book helps, too). Oh, and just so you know, I am NOT related to William. Although, if that'll score me a gig with bi-monthly stints in Paris with day trips to the Loire Valley, then we're totally related. Cousins, actually.
Our studio team wanted to enrich our social channels with more authentic, engaging fan content. We concepted #ThatLiveLife -- a series of portraits and videos taken at live events around the world. Organic engagement with the portraits exceeded our baseline across all social channels -- sometimes up to 13X more.
Ticket Oak was StubHub's lovable yet strange mascot for several years. We went to market with this cheeky holiday campaign featuring a folksy, slightly offbeat gift guide -- after all, who wouldn't want to hide tickets in a pimento cheese sandwich?
Selling tickets can be a little....transactional. We decided to bring some personality into that space by displaying a series of "reasons to sell" throughout stubhub.com.
Our agency, Duncan Channon, concepted Let Your Fan Out -- a national media campaign which coincided with our 2015 brand refresh. I worked closely with the agency throughout the refresh -- overseeing casting, scripting, and production. I helped lead the refresh rollout, evangelizing the changes with employees. The press release is my articulation of the new design system.
Founded in 1922, Better Homes and Gardens is a truly iconic brand. It produces $1.4 billion for Walmart each year. I became something of an expert in the world of comforter sets, scented candles and decorative cake stands.
The world's first app-enabled video RC! A big deal for kids, geeks and makers alike.
Naming toys is a funny business. I am still proud of Whipslammer.