Rebecca Faulkner

Creative Direction + Copy. Serving the Bay Area since 2002.

I'm a word-nerdy thinker who's big on brands; how they look, sound and feel. I believe solid process gives creative teams the freedom to think bigger (and a robust brand book helps, too). Oh, and just so you know, I am NOT related to William. Although, if that'll score me a gig with bi-monthly stints in Paris with day trips to the Loire Valley, then we're totally related. Cousins, actually.

#ThatLiveLife

Our studio team wanted to enrich our social channels with more authentic, engaging fan content. We concepted #ThatLiveLife -- a series of portraits and videos taken at live events around the world. Organic engagement with the portraits exceeded our baseline across all social channels -- sometimes up to 13X more.

Ticket Oak Holiday Campaign: ACD + CW

Ticket Oak was StubHub's lovable yet strange mascot for several years. We went to market with this cheeky holiday campaign featuring a folksy, slightly offbeat gift guide -- after all, who wouldn't want to hide tickets in a pimento cheese sandwich?

Sell tickets at StubHub.

Selling tickets can be a little....transactional. We decided to bring some personality into that space by displaying a series of "reasons to sell" throughout stubhub.com.

StubHub Let Your Fan Out Campaign

Our agency, Duncan Channon, concepted Let Your Fan Out -- a national media campaign which coincided with our 2015 brand refresh. I worked closely with the agency throughout the refresh -- overseeing casting, scripting, and production. I helped lead the refresh rollout, evangelizing the changes with employees. The press release is my articulation of the new design system.

Better Homes & Gardens: CW

Founded in 1922, Better Homes and Gardens is a truly iconic brand. It produces $1.4 billion for Walmart each year. I became something of an expert in the world of comforter sets, scented candles and decorative cake stands.

Spy Video TRAKR: CW

The world's first app-enabled video RC! A big deal for kids, geeks and makers alike.

Product Naming: CW

Naming toys is a funny business. I am still proud of Whipslammer.

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